Making It Stick
Executive SummaryNuLabel Technologies, a startup polymer science and engineering company developed a new chemical formulation for adhesives. The new activatable adhesive would eliminate the need for conventional non-stick liner labels or wet glue processes, thereby saving companies time and money in labels and packaging.
The founders of the company, three recent graduates from Brown University, were referred to Pabst Patent Group because of the successful work the firm had performed for Brown University and for its expertise securing valuable patent portfolios for companies in the chemical and materials science field.
NuLabel’s new adhesive solutions had real commercial value, as it could potentially save companies millions of dollars in packaging and label costs.
But, what made these new solutions valuable also presented a challenge for securing the intellectual property rights for NuLabel. These adhesive solutions could be used across a wide variety of industries, so PPG needed to secure strong patent rights that would effectively exclude competitors from multiple industries.
PPG drafted multiple broad patent applications and aggressively prosecuted them to ensure NuLabel obtained wide-ranging IP protection.
PPG has obtained 24 granted patents, across 12 jurisdictions worldwide for NuLabel.
PPG continues assisting NuLabel with securing patent protection for their proprietary technology in jurisdictions worldwide.
Today the company labels millions of products each month for companies around the world. NuLabel’s fluid-activated adhesive technology has saved their customers millions of dollars in packaging and label costs and provides a zero-waste-to-landfill solution by removing the label liner.